A TALE OF TWO PASSIONS COLLIDING: STREETWEAR X MOTORSPORTS.
PARC FERMÉ, founded by Braden Ulvild in 2018, is a design venture balancing luxury techniques with streetwear elements, heavily inspired by motorsports and showcased as ready-to-wear collections.
Designed from a narrative standpoint PARC FERMÉ is both a reflection of racing history and personal stories as Ulvild, with each collection, weaves racing iconography with nostalgic references delivering a visual commentary on motorsports style and automotive culture itself.
"Round and round, in circles."
ROUND AND ROUND, IN CIRCLES.
A motto to live by. But what does it mean? Well to put it simply, life is round and round, in circles. You wake up, you live your life, you go to bed. So long as you are living, that’s pretty much what you do. And to a lot of people who don’t follow racing, on the outside it may look much the same - just cars going round and round, in circles. Starting and stopping in the same place.
The more you get into racing, though, the more you realize how it’s about so much more. With each and every single lap, the drivers are pushing themselves to their mental and physical limits. The cars are being pushed to their performance and engineering limits. And altogether, the teams are pushing the sport and technology to new heights.
Every single day, every single race they’re constantly learning, growing, and redefining the limits of what’s possible.
Parc Fermé is about integrating that very same ethos into your own life. Go out, live your dream, pursue whatever it is you want to pursue, and constantly be learning, growing, and redefining the limits of what’s possible, for you.